What is SEO? search engine optimization

what is seo

Table of Contents

In today’s digital world, SEO or search engine optimization has become more and more a critical element for online success. SEO is not just about getting higher rankings in search results, it is a comprehensive strategy to increase visibility, improve conversion rates, and achieve business goals. If you have an online business, you have definitely heard about SEO or website optimization.

As you know, search engines have become one of the most important sources of information access needed by people today, and we all use search engines at any age and in any professional or artistic field every single day.

In the modern world, the Internet is like an endless source of information, products and services. Search engines help us to find the product, information and service we want. By optimizing your website, you can shine on search engine results pages and this will increase online sales and your organization branding.

If your question is how many people use search engines every day, it should be said that 60,000 searches are made on the Internet per second. Therefore, if you are seen in the high ranks, it can have an amazing effect on your website sales.

what is seo?

SEO is the total of activities, strategies and processes that are carried out on the website and make the website pages rank higher on the search engine results page as well as improving the quality and quantity of website traffic. Get the first ranks and also maintain it requires continuous activity, because your competitors are also trying for these ranks and in fact you are in a competitive course. SEO focuses unpaid traffic (organic results) rather than direct traffic. SEO first checks the search engines behavior and then implement an algorism to conduct target audiences to relevant websites. Therefore, if a website has higher rank of SEO, it will receive more visitors, which can potentially be converted into customers.

Have you ever wondered why certain websites appear in the first results after you search for a term? A search engine like Google works exactly like a compass or GPS and it takes you exactly to the desired destination of your search and shows you the best result. You can be the first result by optimizing your website.

why is seo important?

As it’s mentioned earlier, 60,000 searches are performed by search engines per second, and this number reaches to billions every day, but this is not the whole story and the importance of SEO does not end only with this issue. The spread of smart phones and using the web throughout world has greatly affected people’s daily lives. To buy any product or to find the answer to your question, or even to find the nearest restaurant, you go to the search engine, the most popular of which is Google. Therefore, brand recognition, creating a sense of trust and increasing brand awareness are also the factors that have increased SEO importunacy.

SEO is an invest in your website can make you appear to the audience at the exact moment when the audience needs your service or product, and gain the audience’s trust with the help of the search engine and website optimization. Do not forget that users always trust what they have searched for more than any other type of advertising.

The most important principles of SEO

content and purpose must be in the same path

The content you upload on the website and keywords you determine must be aligned with the goal, so that users requests are fulfilled. Users have search goals, and the content you produce must be in line with the search goals of users to find answers to their questions.

Crawling ability

Crawlers are robots created by search engines to crawl in websites and check them. By optimizing your website for search engines, you make it easier for them to crawl, which makes your website more attractive to search engines.

Content is everything

In SEO, content is king. Although the content needs, other things and all the things are complementary to each other, but with high quality content (unique and powerful), it will gain rank and cause your content to be published on other websites and this is back linking.

SEO Types

SEO is performed in three comprehensive ways, each of these three methods includes many steps and has its own complexity, and each of them must be done correctly and with complete accuracy and with the right strategy to be effective.

On-page SEO

In simple term, On-page SEO is all the processes that are carried out in the internal structure of the site, and it is the most important part of SEO.

Keyword and keyword research

The first step to get started with on-page SEO is keyword research. Keyword research means searching and finding the best keywords to reach the first ranks of search results and increase website traffic. In keyword research process, you have to find the best word that brings the audiences to your website and then you make that word the first rank for your website. For keyword research, you can use different tools that are made for this purpose, but according to experience, Google’s suggestions is the best.

Content Strategy

This means that you know what content and set of contents you should produce that are linked in a chain-like manner so we can increase the internal strength of the website by using internal linking.

Content Creation

After finding the keywords and developing a content strategy, it is time to produce unique and informative content that you can have the closest answer to the audience’s search.

Page tags Optimization

When a search is done in the search engine, the first thing the audience sees is the title tags and meta description, which is an important step in SEO. These tags should be related to your keywords and be attractive enough to lead the user to your website.

Images Optimization

Alt tag is a tag that you can use to optimize the images on your website. Do not forget SEO for images.

Internal Link building

This helps Google to understand the relevance of your website pages and increases the power of pages by using other pages on the website.

Technical SEO

It is the technical optimization of the website’s infrastructure and fixing the website’s technical problems. The goal of technical SEO is to optimize the website structure to make it easier for search engines and crawlers to read the website. In technical SEO, you should work on the user experience, loading speed, code and structure of the website.

The most important technical SEO issues

  • Website speed optimization
  • Website structure optimization
  • Website URLs optimization
  • Responsive design on different platforms (mobile, desktop)
  • Files size and codes optimization to improve loading speed
  • Creating robots.txt file
  • Creating a website map
  • Ensuring the index of pages

SEO strategies

SEO has three main methods, choosing each of these methods is the most important step in the SEO of a website, and the most correct method should be used. In the following, it will be briefly explained to you.

White hat SEO

It is the best and most legal method of SEO. The first principle in white hat SEO is quality content related to the user’s search. This method may take time to see the result, but be sure that it is the best method and is more permanent than other SEO methods. This method is based on two principles. First, producing quality content that is the answer to users’ searches, and second, gaining the trust of Google’s algorithms.

Black hat SEO

It consists of a set of techniques and methods for website optimization, the purpose of which is to quickly get a ranking on the search results page. This method is against Google’s rules. Using this method has severe consequences for your internet business and your website may not even be displayed in search engines. In other words, this is a method to deceive the search engine and Google algorithms, which is used to get a quick ranking.

Gray Hat SEO

It is a method that is between white hat and black hat. In fact, in gray hat SEO techniques, the SEO expert combines a part of white hat SEO methods with a part of black hat SEO techniques, and what is finally achieved will be a series of techniques that comply with the rules of search engines and of course, are user-friendly.

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