Graphic design is more important today than ever. With the growth of the Internet and cyberspace, online presence is no longer a possibility but a necessity. In today’s digital space, brands have very little opportunity to be seen. In fact, either your brand attracts the audience at first glance or loses its chance in the competition. Designing an attractive logo, visual identity, and poster are important parts of an effective marketing plan. Get the best results by entrusting your graphic design projects to professional graphic designers and hiring a remote and non-face-to-face graphic designer through Turbomake at the lowest cost.

Graphic design is the application of visual hierarchy and page composition techniques. Graphic designers use typography and images to meet the specific needs of users and focus on the logic of displaying elements in interactive designs; ultimately optimizing the user experience.

Graphic Design, a combination of art, emotion, and technique

Graphic design is an ancient art; it dates back to cave paintings dating back 17,000 years. Graphic design, a term that originated in the printing industry in the 1920s and covers a range of activities including logo creation, has achieved aesthetic appeal and audience engagement through the use of images, color, and typography.

Although the digital age requires design with interactive software, graphic design still revolves around certain principles. Getting users right at first glance is crucial. As a graphic designer, you should have a solid understanding of color theory (the psychology of color). Color selection should not only reflect the purpose, but also take into account the expectations of users (e.g., red for warning). Often, graphic designers must consider how the aesthetics of the work will match the expectations of users and enhance usability, in a smooth and hassle-free experience by anticipating their needs and mindset. Here are eight types of graphic design.

Graphic Design for branding

Hiring a graphic designer is a big step in building a visual identity and branding. A brand is the relationship between a business or organization and its audience. Brand identity is how an organization communicates its personality, tone, essence, as well as emotions and experiences with its audience. The definition of visual identity design is exactly that: “The visual elements in graphic design convey the identity and authenticity of a brand that acts as a face to the audience through images, shapes, and colors.”

Visual identity graphic designers must have a general knowledge of the types of graphic design; in order to create design elements that are appropriate across all visual media. They also need excellent communication skills, conceptual and creative skills, and a passion for researching industries, organizations, trends, and competitors to succeed in their careers.

Marketing and advertising Graphic Design

When most people think of graphic design, they primarily think of designs created for marketing and advertising. Companies depend on successful marketing efforts to tap into the decision-making process of their audience personas. Great marketing engages people based on their needs, awareness, and satisfaction with a product, service, or brand. Since people always find visual content more engaging than audio or written content, graphic design helps organizations communicate more effectively with people or other organizations and companies.

Marketing designers work with owners, companies, managers, or marketing professionals to create marketing strategies. They may work alone or as part of a creative team. Designers can specialize in a specific type of media (for example, automotive or magazine advertising) or create a broad portfolio for print, digital, and beyond. While traditionally print-centric, this design is also used, especially for content marketing.

Examples of advertising and marketing Graphic Design can be found in:

• Postcards and flyers
• Magazine and newspaper ads
• Poster, banner and billboard design
• Infographic design
• Brochures (print or digital)
• Social media advertising
• etc.

Packaging design

Most products require some form of packaging to protect and prepare them for storage, distribution and sale. Packaging graphic design can communicate directly with consumers, making it a very valuable marketing tool. Each box, bottle and bag, or each can and container has a story to tell that makes it appealing or unappealing.

Packaging designers create concepts, develop various mockups and create print-ready files for a product. This type of graphic design requires specialized knowledge of printing processes and a strong understanding of industrial design and manufacturing. Since packaging design is related to many disciplines, it is not uncommon for designers in this field to find themselves in the midst of photography, or creating a brand’s visual identity.

Motion Graphics Design

Making motion graphics requires mastery of graphic and artistic tools and techniques. Simply put, motion graphics are images in motion. These images can include animation, sound, typography, photography, video, and other elements used in online media, television, and film. The popularity of this field, and animation in general, has increased dramatically in recent years. As technology has improved and video content has revolutionized the production of useful and audience-oriented content.

“Motion graphics design” is a new specialization for designers in the field of graphic design. Technological advances have officially made this type of activity considered for television and films, as they have reduced production time and costs, and made this art form more accessible. Nowadays, motion graphics can be found on all digital platforms, which creates all kinds of new opportunities. Examples of motion graphics design include:

Advertisements

Animated logos

Trailers

Promotional films

Educational videos

The most popular Graphic Design software

As mentioned, graphic design plays an important role in creating a broad vision for your business or getting more profit. To create and be able to progress in any of the mentioned fields, you will need a graphic design software and tools that will help you to display the images, models and text that you are going to create in the best possible way. Some of these popular software are:

• Photoshop
• GIMP
• Illustrator
• CorelDraw
• Adobe InDesign
• Serif Draw plus
• Xara Xtrem
• Corel paintshop
• Corel photoimpact

Types of Graphic Design applied to different businesses

Visual identity graphic design

Visual identity graphic design includes brand identity elements that create the face of a brand for interaction. Design draws brand identity through images, shapes, and colors.

Visual identity designers interact with brand owners to design logos, typography, color palettes, and image libraries that contain brand identity and personality. In addition to business cards and corporate stands, designers also design a set of brand visual guidelines that provide functionality and examples of visual branding for various networks and media. These guidelines help maintain brand consistency in future programs.

Visual identity design is one of the most common types of design. Visual identity designers must acquire general knowledge of all types of graphic design in order to be able to produce appropriate design elements in all visual media. They need communication, conceptualization, and creative skills and a willingness to research industry, organizational, trends, and competitors’ content.

Marketing and advertising Graphic Design

Visual identity graphic design includes the elements of brand identity that create the face of a brand for interaction. Design draws on images, shapes, and colors to portray a brand’s identity.

Marketing designers work with company owners, managers, and marketing professionals to capitalize on marketing strategies. They work alone or as part of a creative team. Some designers work in specific media, such as advertising magazines and industrial machinery, or on a broader set of projects in the print, digital, and other industries. This type of design encompasses most digital content for marketing and advertising.

Examples of marketing Graphic Design

Postcards and Flyers

Business Card Design

Magazine and Newspaper Ads

Poster, Banner and Billboard Design

Infographics

Catalogs and Brochures (Print and Digital)

Packaging

Business Plan Illustrations

Email Marketing Designs

PowerPoint Content

Menus

Social Media Ads, Banners and Graphics

Retargeting and Banner Ads

Images for Websites and Blogs