Best Ecommerce SEO services, what is Ecommerce SEO?

ecommerce seo services

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Today, the competition among online stores to achieve top rankings in Google is fierce, and investing in Ecommerce SEO is inevitable. In such an environment, one small mistake can ruin months of your efforts and affect your online store performance and sales.

Although no one is safe from making mistakes, and even the largest companies and online stores make mistakes, knowing the correct methods of e-commerce SEO will help to prevent these mistakes largely.

In this article, you will learn how to design an e-commerce SEO strategy for your website. We will cover various aspects of e-commerce SEO, including technical tips, e-commerce keyword research, and e-commerce content tips, regardless of whether you use WordPress, Magneto, Drupal, Shopify, etc. for designing your website, it will help you increase your website’s ranking. Follow this article until to the end.

What is Ecommerce SEO?

It is the process of optimizing an online store’s website to improve its ranking in search engines such as Google and increase website visits, which leads to increase sales and revenue for a business.

Why is SEO important for an online store?

SEO is vital for e-commerce websites, and the products offered on that should appear higher than your competitors on search pages. In this case, you will not need to pay for click ads and you will get a free source of traffic and customer acquisition.

What is the difference between e-commerce SEO and other websites SEO?

In e-commerce websites, your goal is to optimize a website with a large number of products that many of them have similar features. having products with similar features and a large number in different categories makes Google see more duplicate content, and many of these products and pages face challenges in process of indexing website in Google.

The high number of pages in online store websites makes attention to the correction of technical SEO problems a higher priority. Users on these types of websites have to review and view multiple products and visit multiple pages to make a purchase, so improving website speed is very important on these websites. Improving website speed is one aspect of technical SEO. Another goal of technical SEO on e-commerce websites is to manage and optimize the crawling budget due to the large number of products.

Ecommerce SEO steps

Below, we will go through all steps you need to take for your Ecommerce website SEO. The steps are as follows:

Keyword research

Basically, search engine optimization and SEO strategy design always starts with keyword research process. At the beginning of designing an online store SEO strategy, it is necessary to know what words your target audience search for in Google and what keywords they use to search for your products in Google and other search engines.

Finding keywords used by your audience and prioritizing them from various aspects is called keyword research. These keywords will be the SEO fuel needed to design an ecommerce website and climb up in Google. The extracted list of words is very important in designing the appropriate information structure for an online store website. In short, keyword research tells you:

  • What keywords do your customers and website users use in Google?
  • How many searches are there for keywords in Google?
  • How competitive and difficult is it to rank for different keywords?
  • What keywords generate the most revenue for your business?

Keyword strategy tips for ecommerce SEO:

  • Place similar and related keywords on the same page: For example, there is no need to create two separate categories for keywords: Moulinex coffee grinder or coffee grinder Moulinex.
  • Avoid targeting too many words per page. In most cases, a maximum of two words can be targeted per page.
  • Place related pages in a subcategory: For example, the pages “40-inch Samsung LED TV”, “42-inch Samsung LED TV”, “46-inch Samsung LED TV” can all be subcategories of a category titled Samsung TV.
  • Pages with high keyword difficulty should be used on main and powerful pages of the website, such as home page and main categories. For example, the keyword “TV” has a high difficulty. It is better to target this word on homepage of website to get better results. The keyword “Samsung TV” is less important and should be placed under the TV category.

Information structure of an online store website

Creating a proper information structure for your e-commerce website can make a big difference between you and your competitors. Due to the large number of pages created by products, paying attention to an optimal and search engine-compatible information structure becomes very important in e-commerce SEO. It is actually a combination of knowledge and art for presenting website content in a way that satisfies users and search engines simultaneously. If you are planning to design an online store website from scratch or if your website has already been designed, you should keep the following points in mind for success of your e-commerce SEO:

  • Do the keyword research process correctly.
  • Implement keyword strategy carefully.
  • Create a suitable and understandable information structure for your e-commerce site.
  • Pay attention to optimizing images on website.

What is the appropriate information structure on an ecommerce site?

The design of an online store website should be such that the user can access the desired product with a maximum of three clicks from home page. This will improve user experience. From an SEO perspective, this solution will also make it easier for search engines to crawl your pages, which is important for ranking. By moving products away from website home page which is basically the most important and authoritative page on e-commerce websites, the chances of pages being reviewed and indexed by Google will decrease.

Body content

In most ecommerce websites, body content is located above or below the products. Body content will give search engines a better understanding of the content and page topic that this is a unique page that should be displayed in search results. Without body content, it will be difficult for Google to understand the relevance of the page to the keyword.

Page URL optimization

To optimize page URLs, it is best to keep page addresses relevant and short, and include the main keyword if possible. Avoid choosing long addresses because long addresses are difficult for Google’s crawler to read.

An example of choosing the right address for a clothing sale:

www.tshirt-shop.com/tshirt/yellow-tshirt-small-size

An example of a long, confusing URL containing many numbers that is difficult for search engines to understand:

www.tshirt-shop.com/c23/i-12240485859403/yellow-sweater

Choosing the right page titles

The page title is very important in e-commerce SEO because of its impact on page’s click-through rate in search results, as it provides information to users and search engines about the page’s content. The optimized page title should be brief, expressive, include keywords, and be between 55 and 60 characters.

Essential points to consider when writing a page title:

  • The online store title should not be at the beginning of the page title.
  • Think of writing a page title like writing an article title

Choosing the right Meta descriptions for pages

  • Meta descriptions should be approximately 150 characters long.
  • Meta descriptions for each page should be specific to that page and unique.
  • In Meta description, explain to buyer what other benefits your online store offers, for example free shipping, special sale, 20% discount, buy one get two, warranty etc. Using the following phrases is one way to attract the user’s attention in the search results page.

Images SEO in an online store

Increasing website speed is one of the important ranking factors in Google, and large images are one of the factors that slow down e-commerce websites. To optimize images on your website, you should pay attention to the following points:

  • Compressing images and using appropriate format is one of the important factors in reducing image size. It is best to keep size of images used in the website less than 200 KB.
  • Using meaningful names for uploaded files is an important point in images SEO. For example, instead of IMG01254.jpg, use red-t-shirt-other-large.jpg.
  • Use images with appropriate dimensions for location used on the page.

Product Pages SEO

In ecommerce SEO for website products, pay attention to the following points:

  • Choose product names wisely. Product names are often very similar to what a user is searching for. Search the product name on Google and see which name is most common for the product.
  • In product page title and product Meta description, include phrases such as free shipping, instant shipping, money-back guarantee, discounts, etc.
  • Write body content for each product and answer key questions of users before they purchase a product.
  • Post several high-quality photos from different angles for each product and name it correctly.
  • Write appropriate alt text for product images.

Conclusion

Competition between ecommerce websites is very fierce. When it comes to ecommerce SEO, one small mistake can set your efforts back weeks or months. But by using the checklist that it is provided in this article, and by following the tips mentioned, you can compete with big websites. Whether you plan to launch an online store website or want to improve the website you currently have, paying attention to the potential problems and solutions mentioned in this article will help you carry out your intended process efficiently. Whether you plan to launch an online store website or want to improve the website you currently have, paying attention to the potential problems and solutions mentioned in this article will help you carry out your intended process efficiently. Of course, it is important to remember that SEO is an ongoing and specialized process. If you want your efforts in this area to be successful, you should always pay attention to the SEO of your e-commerce website, and review and analyze your website statistics in Google Search Console and Google Analytics. The best thing to do is to entrust your e-commerce website SEO to a specialized and experienced team in TURBOMAKE.

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