Google AI Mode
Google AI Mode is a new search feature that answers your questions in a conversational and interactive way.
In a regular Google search, you only see a list of links and you may have to open several pages to find the exact answer, but still not get the exact answer. By enabling AI Mode, Google uses the Gemini model to display the full and concise answer on the same search page and display it in a conversational way.
If you are not satisfied with the initial answer, you can continue the conversation and chat with it; just like talking to a very smart friend who seems to have read the entire Internet.
Below, we will introduce you to Google AI Mode, how it works and its features.
This feature is built on the Gemini 2.5 artificial intelligence model and is not yet a replacement for traditional search, but it makes the experience of searching and accessing information better and more engaging. The AI Mode feature is currently only available in English and for the United States, India, and the United Kingdom.
Understanding Google AI Mode in simple terms
AI Mode uses a technique called “Query Fan-Out.” It breaks your query into multiple related questions and looks for answers for each one.
This AI mode also remembers your previous conversations and questions, and provides more accurate and relevant answers based on them. So you can ask subsequent questions more easily without having to explain everything from scratch.
Also, the answers provided are usually documented and reliable, encouraging you to go back to the original source.
Of course, this approach is consistent with the concept of “Zero-Click Search,” where you see your answer directly on the results page and do not need to open links.
Why is AI Mode important?
AI Mode has revolutionized user search. You no longer have to search for keywords and browse through many pages like before. Now you can ask your questions in natural language and get complete and accurate answers, like talking to AI assistants like ChatGPT or Gemini. This change has completely changed the expectations of users from search.
More than 14 billion searches are made on Google every day, and AI Mode helps provide smarter and faster answers. In this way, you no longer need to visit multiple pages to get complex answers. This mode improves the user experience and increases search volume and user engagement. In AI Mode, the value of content depends on the ability to fully and correctly answer questions, not just attract clicks.
The impact of AI Mode on information search
AI Mode has also changed the way content is searched and SEO. Now, content must be short, useful, and accurate to meet the immediate need of users, even if the user does not click directly on the website. The success of websites in this mode depends on the quality of the answers they provide.
With the spread of artificial intelligence tools such as ChatGPT and Gemini, being in Google’s AI mode has become one of the criteria for the success of websites. Google takes some of the information from the AI Mode answers from the content of the websites and uses it in its own answers.
Ultimately, AI Mode will shape the future of online searches. As an SEO and content creator, you should update your strategies for intelligent and conversational search instead of focusing solely on keywords.
Google also plans to develop this technology with more advanced capabilities such as Deep Search to improve the search experience day by day.
How does Google’s AI Mode affect SEO?
The introduction of AI mode to Google search has brought about major changes in SEO. Its most important effects are:
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Reduced visibility of websites (Visibility)
Unlike traditional search, which displayed 10 links, in AI mode only one complete answer is shown along with sources.
If your website is not in these sources, you will receive virtually no traffic from that search. This has reduced visibility and audience attraction for many websites
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Reduction in organic traffic (Traffic)
In Google’s AI mode, answers are displayed directly on the search page, which allows users to see their answers without clicking on the links. This reduces natural traffic to websites.
Initial experiences show that using AI Mode reduces clicks and website visits. Previously, with AI Overview, the average click-through rate (CTR) had dropped by about 34.5%, and some websites lost between 20 and 60% of their organic traffic.
The same trend is expected to continue with AI Mode, and the share of Google’s organic traffic will decrease for many websites.
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Changes in analytics
In AI Mode, because the questions and answers are presented interactively, it is difficult to accurately distinguish traffic channels. Google has not yet provided the ability to filter or separate Search Console data for AI Mode, so you cannot easily distinguish whether visits were from regular search, AI Overview, or AI Mode.
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Changes in content strategy
SEO today depends more than ever on the quality, originality, and structure of page content. Websites that provide concise, useful, and concise answers in the form of summary paragraphs, checklists, and more are more successful.
SEO experts say that to increase your chances of being seen in AI mode, you should focus on content originality, readability, and organizing your content with headings, lists, and tables.
It is also very important to produce valuable and accurate content that answers users’ questions, and the use of interactive tools and visual elements helps to deepen the content.
In general, with the advent of Google AI Mode, the focus of SEO has changed from just ranking for keywords to being structured and content quality.
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Focus on attracting real customers instead of increasing traffic
John Mueller from Google’s search team says that focusing only on attracting clicks (CTR) is not enough and you should also consider the real value of visitors, such as their engagement or conversion. This means that even if the number of visits decreases, but users interact more with the website, such as making a purchase or becoming a member, the overall return on the website will still be good and valuable.
How does AI Mode work in practice?
Instead of answering a single question directly, AI Mode’s search engine first breaks your question down into multiple related questions (a technique Google calls “Query Fan-Out”) and searches all of them at once.
For example, if the question is about “the best time to visit an amusement park,” AI Mode will simultaneously consider information such as weather, ticket prices, park amenities, and user experiences to provide a more complete answer.
It then extracts the most relevant parts from the Gemini 2.5 language model and specific parts of the web pages and combines them to provide a comprehensive and accurate answer.
Unlike regular search, which ranks entire pages, Google’s AI mode selects only the most relevant parts of the content.
After receiving an initial answer, you can ask more questions to better and more accurately investigate the topic. AI mode is like an intelligent assistant that helps you with a combination of questions and answers from the web.
What are the key features of AI Mode?
Google’s AI Mode has a few key features that set it apart from regular search and even AI Overview:
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Interactive and multi-threaded responses
Unlike traditional search, AI Mode can communicate with you in a conversational manner. This means you can ask multiple related questions in a row and the answers will update based on the context of previous questions.
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Multimedia input
This mode not only responds to text, but can also respond to audio and video input. For example, by taking a picture of a product, you can get relevant information. This feature increases the usability of the system for a variety of questions.
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Advanced reasoning
AI Mode does not just summarize information, but also tries to think logically and give deep and thoughtful answers. This makes complex, multi-step questions better answered.
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Access to multiple sources
The AI mode accesses various Google information systems such as the Knowledge Graph, maps and shopping lists and searches in multiple sources at the same time. That is why the answers also include maps, images and details of products or places.
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Deep and live search
With the Gemini 2.5 Pro model, it performs hundreds of searches for specialized topics and provides a complete report with reliable sources. In “Live” mode, just point the camera at the subject to receive a live answer with useful links. It also uses your search history and personal data to provide answers tailored to your taste and needs.
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Question expansion
It turns a simple user question into dozens of related questions and searches for all of them simultaneously. This is done with advanced technologies such as Vector Embeddings to understand the semantic connection beyond keywords.
AI Mode is like an intelligent and versatile assistant that tries to provide you with the best answer with the least effort.
What changes does AI Mode make to search results?
Google’s AI Mode is a major change to the way search results are displayed and interacted with, going beyond the usual algorithm updates and having a huge impact on SEO.
Instead of seeing a typical list of links, short answers and a mix of different resources are displayed in a chatbot-like format. You can continue the conversation, ask more questions, or click on resource links.
This increases the number of zero-click searches, meaning the user gets the answer without clicking on any links. As a result, the organic click-through rate of websites decreases.
Google’s AI Mode also personalizes results based on each user’s context and search history. The system takes into account information from previous queries and interactions and provides answers based on the user’s entire search path, not just an individual question.
For this reason, two people with the same question may get different answers. This level of personalization makes SEO more complex and requires content to align with the changing trajectory and intent of users, not just specific keywords.
- Major changes to how results are displayed and their impact on SEO
In the new Google search results interface, a separate tab called AI Mode has been added alongside the old tabs like “All,” “Images,” and “News.”
With this change, the long list of “10 blue links” will no longer be displayed as before. In AI Mode, either your website will be listed as a “source” in the answer and linked to, or it will not be seen at all. Therefore, long, keyword-heavy pages will not be as effective as they used to be. Short, clear, and concise content has a better chance of being seen.
If your website is listed as a source in AI answers, even without a direct click, your brand credibility will increase and you will attract more quality clicks. Because of this, the focus of SEO will shift more to building trust and earning the authority to be included in AI mode answers.
Reports show that the share of questions answered by AI Mode is increasing. Google also plans to show ads in this mode. Therefore, you should seriously reconsider your SEO strategy, as there is a possibility of a decrease in organic clicks from search results.
Necessary changes in SEO strategies with the emergence of AI Mode
The artificial intelligence mode in search works based on Google’s quality and ranking systems. This mode uses up-to-date web information, the Knowledge Graph and the Shopping Graph, and decides when and how to link to resources.
With the introduction of Google AI Mode, user behavior and the way search results are displayed have also changed. Therefore, you need to completely review and update your SEO strategies. The most important points of these changes are:
- Focus on quality content (E-E-A-T) and quick answers
Content that answers users’ questions quickly and accurately has a greater chance of being displayed in AI mode. During this period, Google relies more on content that meets the E-E-A-T criteria:
- Experience: The content should reflect the author’s real perspective and experience and provide practical information.
- Expertise: The content should be written or reviewed by experts and the author’s expertise is clear.
- Authoritativeness: The website should link to authoritative sources and receive quality backlinks.
- Trustworthiness: Claims should be supported by credible sources and the author’s credentials should be transparent.
Overall, the content should answer users’ questions in depth, accurately, and directly, covering all aspects of the topic so that AI algorithms will find it valuable.
- Clear content structure
Pages should be divided into small sections, headings, and neat lists so that AI Mode can find answers more easily. Using short paragraphs, bulleted lists, and structured data is very helpful.
- Adhering to technical SEO principles
You should still focus on loading speed, bot accessibility, a good user interface, and unique and reliable content.
Also, using high-quality images and charts and constantly updating information will increase the chances of appearing in AI Mode. Despite the changes, the technical SEO principles of the website remain important:
- Access to important text content
- Coordination of structured data with page text
- Crawlability of the website (robots.txt and CDN)
- Mobile optimization and security (HTTPS)
- Update information in Google Business Profile
- Expanding presence to different platforms (OmniSEO)
Conclusion
Google AI Mode is a major change in search. It has transformed search from a list of links to an intelligent, conversational assistant that answers questions in a personalized way.
With capabilities like deep search, multi-input, advanced reasoning, and live answers, Google AI is changing the way we access and interact with information and is redefining what “search” is.
One of the key impacts of this change is the increase in click-free searches, meaning users see the answers to their questions directly on the results page, with less need to visit websites.
For businesses and SEOs, this transformation is both a challenge and an opportunity, and adapting to it is crucial to remain competitive and visible online.
